Under Armour
![Under Armour App #SelfieCampaign](http://jellyvalley.com/sites/default/files/under_armour_mobile_app_banner2_0.png)
Under Armour
#SelfieCampaign
#SelfieCampaign
The Challenge
Under Armour is an American sports clothing and accessories company. Our task was to present the brand to active young people, while entering a new market - Slovakia. To get a user base of fans and extend the brand across sport fanatics.
Our Solution
For this purpose we have created a responsive microsite with a smart Instagram Selfie campaign bearing a simple message. Make a selfie during sports activities, upload the photo to your Instagram with #UnderArmourSK and win great prizes from Under Armour.
![](http://jellyvalley.com/sites/default/files/work20_0_0.png)
![](http://jellyvalley.com/sites/default/files/work20a_0.png)
![](http://jellyvalley.com/sites/default/files/work20b_0.png)