Under Armour is an American sports clothing and accessories company. Our task was to present the brand to active young people, while entering a new market - Slovakia. To get a user base of fans and extend the brand across sport fanatics.
For this purpose we have created a responsive microsite with a smart Instagram Selfie campaign bearing a simple message. Make a selfie during sports activities, upload the photo to your Instagram with #UnderArmourSK and win great prizes from Under Armour.