Sex Locator is a global mobile dating application for smartphones and tablets, which aims to reach an audience open to new challenges and experiences. For those who have a desire to meet new people. The instructions were crystal clear - to distinct from other mobile dating applications and highlight the playful aspect of the product.
Our task was to create fun and unmistakable brand along with a gamification model that encourages users to communicate and enjoy dating in an online environment. We have created a series of illustrated badges that allow users to rate and gift others.