Messages
![Messages App-messaging app-text messages-texting-gamification-texting gamification-messenger gamification-messages retention](http://jellyvalley.com/sites/default/files/messages_gamification_desktop.png)
Messages
Gamification
Gamification
The Challenge
Messages is a great gamified default texting app that brings more fun to everyday conversations. User activity is rewarded by unlocking new levels, achieving achievements and collecting badges. Our mission was to create a sticky factor to increase user retention and engagement.
Our Solution
We created a gamification design. A new user of the app starts as a Baby Messenger and earns points for every message sent and received to reach a higher Messenger status. User also earns badges for various activities in time and speed, and last but not least, user competes with his friends for a higher ranking.
![](http://jellyvalley.com/sites/default/files/Messages_gamify_badges_1_0.png)
![](http://jellyvalley.com/sites/default/files/messages_gamification_2ok_0.png)
![](http://jellyvalley.com/sites/default/files/Messages_gamify_badges_2_0.png)
![](http://jellyvalley.com/sites/default/files/messages_gamification_4_0.png)
![](http://jellyvalley.com/sites/default/files/Messages_gamify_badges_3_0.png)
![](http://jellyvalley.com/sites/default/files/messages_gamification_6_0.png)
![](http://jellyvalley.com/sites/default/files/Messages_gamify_badges_4_0.png)
![](http://jellyvalley.com/sites/default/files/messages_gamification_8_0.png)